Why Apple should make a cheaper, streamlined Apple TV

Apple is fond of talking about its four platforms: iOS, macOS, watchOS, and tvOS. But not all four get equal attention. At the company’s Worldwide Developers Conference in June, Tim Cook and friends said relatively little about the next version of tvOS—in fact, pretty much the only relevant announcement was that Amazon would be bringing its Prime Video app to the platform at some undisclosed time in the future. 

Those interested in the Apple TV have thus resorted to pulling meager information from the company’s tvOS 11 beta. And even what changes have been uncovered there have been pretty meager: home screen syncing, Night-Shift-esque automatic light/dark mode switching, and improvements to notifications. Meanwhile, even some of the major improvements promised by Apple during last year’s September event have yet to come to fruition: single sign-on, for example, continues to lack support from the major cable companies. 

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